How to Pick Blog Topic With Good Profit Potential
When starting a new blog, the very first thing you must do is pick the right topic. If you’re looking to make a profit from your blog then profitability of the niche is a factor but in this article I discuss how your passion for the topic influences your ability to make a profit from the blog.
Your Ability to Make Money is Limited By Your Passion
If you want you can just skip the rest of the article and focus on this advice instead - pick a topic that you are super-interested in and ignore the profitability factor! If there are several subjects that interest you then by all means go for the one with the highest profitability but your passion for the topic should be your number 1 consideration.
Now let me explain my reasons for this advice. Quite simply, for a blog to make money it has to be popular and it has to get traffic. You can only do this with lots of work and with outstanding content. This is by no means an easy task. You really have to work at it and very often it can take a few months before you see any signs of success.
Many bloggers pick a topic with high paying keywords and affiliate programs but this is a mistake because it takes time to really get a blog off the ground and they find their enthusiasm quickly waning before they ever see a slice of that profit potential. Blogging involves lots of writing and you’re going to have to be able to write by the bucketload on your chosen topic. If you run out of ideas after a few posts you’ll be in trouble!
Now let’s think about the money aspect. There are MANY monetization methods but they could broadly be split into two groups. The basic methods consist of mainly ‘on-page’ methods such as AdSense and similar contextual ads, affiliate marketing, private advertising etc. These are the kinds of ads that do better in a high profit niche but they don’t bring in anywhere near as much potential revenue as the second group.
Systems such as AdSense pay you just a few cents per click. To really make money you want to sell products and if you own your own products you gets 100% of the profit. Build in membership sites and other sources of recurring revenue and you have a veritable goldmine on your hands. The trouble is, to effectively develop and sell these kinds of products you need expertise and passion in your niche and you’ll struggle with this if your niche has been chosen purely on profitability.
Lets assume that a topic you are interested in but that doesn’t sound very profitable is Rose Gardening. If you are genuinely interested in this topic you’ll find it easy to write for the blog, easy to create a product such as an ebook, other Rose Gardening enthusiasts will love your blog, connect with you and they will want to buy your stuff without you even having to try!
To conclude the article, even when you are trying to build a profitable blog, you are only ever as strong as the weakest link and if your weak area is your lack of interest in the topic then you will severely restrict how much money you can make no matter how profitable the niche looks.